EXTRAneous

There are a lot of these kinds of videos, which would stop being funny/sad if they weren’t so incredibly accurate. Reminds me of a shoot I was pitching a few years ago for a soccer theme as a metaphor for teaming. We were going to hire a local soccer team, shoot on a gritty looking field in red hook…we were going to have a crane! It was going to be awesome. The client put up $50k for the shoot … and then one team member said that the only people she knew who played soccer was her son and didn’t think it would resonate with the audience.

It was for a global campaign, and it was summer 2006. During the World Cup. Yep, nobody in the world really cares about soccer except for her nine year old.